Website Wellness Workup
Help Your Customers Find You Online
The Website Wellness Workup is an essential service, specially designed to check your website’s health and wellness, finding areas for improvement and opportunities for growth.
Just like you do when you see your doctor during your annual medical checkups!
We do this with the ultimate goal of helping your customers find you online and helping you serve your customers online.
The workup consists of going through your website with a fine-tooth comb, covering 35+ points, from two perspectives:
Technical SEO
Help visitors find your website
Conversion
Convert online visitors into customers
Why Do You Care About a Website Wellness Workup?
Or better yet, why should you care about it?
There are often really quick, inexpensive things you can do to your website that will move the needle hugely in terms of being found on Google and converting your online visitors into treasured customers. Our Workup will find these things for you—and you will find it invaluable knowing the specific things that will bring you the highest return on your investment.
Remember, the easier it is to find you on Google, the easier leads come, and the easier customers and sales come in!
Our clients all start with this service because it helps us to more accurately plan out a strategy and roadmap going forwards.
What is SEO?
In a very small nutshell, SEO helps people searching online and in Google to find your business. SEO stands for Search Engine Optimization, and increases the quantity and quality of traffic to your website through organic (not paid) search engine results.
What is Conversion?
In another very small nutshell, conversion is when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post to social media, signing up for your service or buying your product.
35+ Things We Check
- Call to Actions
- Lead Magnets
- Branding
- On-Page SEO (Title, Meta, Headers, Tags)
- Keyword Consistency
- Content Volume
- Alt Attributes
- Backlinks
- Link Structure
- Broken Links
- Friendly URLs
- Noindex Tags
- Robots & Sitemaps
- Structured Data
- Top Keyword Rankings
- Traffic From Search
- Keyword Positions
- Mobile & Tablet
- Rendering Mobile Viewports
- Flash & iFrame Usage
- Technology Used
- Favicon
- Text Legibility
- Tap Target Sizing
- Page File Size
- Page Load Speed
- Accelerated Mobile Pages
- Javascript Errors
- Compression & Image Optimization
- Minification
- HTML Deprecation
- Social Profiles Connected
- Social Profile Activity
- Facebook Open Graph Tags
- Facebook Pixel
- Twitter Cards
- SSL Security
- Malware
- Email Privacy
Your Investment
The investment for the Website Wellness Workup starts from $150, increasing as the numbers of pages and complexity of your website increases. Once we know your website address, we will be able to more accurately quote.
What Exactly Do You Get for Your Investment?
PDF Report
with SEO recommendations and their priority order. See sample report.
45-Minute Zoom Meeting
explaining the report and highlighting conversion opportunities
Recording
of the Zoom meeting
Your Frequently Asked Questions
Can I see a sample report?
Yes, certainly! Here you go….this is a sample report for a fictional website. Remember though, this report only covers technical SEO. Conversion opportunities are discussed in the recorded 45-minute Zoom meeting.
What type of websites do you support?
Although we currently only support WordPress Divi websites, the Website Wellness Workup service can be applied to any website. Yes, even to Squarespace, Wix and other web platforms! We may not be able to do any of the remediation work if your website is not on WordPress Divi, but knowing what needs to be worked on, and in what priority order, is valuable in and of itself. The report and recording can be taken to any other SEO that works with your web platform and actioned by them or even yourself if you know your way around your web platform.
Does the Website Wellness Workup include remediation and website services?
No, the Workup does not include any website services or remediation, although it will give you ideas and a roadmap on how to move forward. During the 45 minute call, we can discuss what website services we can offer to help you achieve your online goals.
Next Steps
- Complete our short Discovery form, being sure to add your website address (or URL).
- We take a quick look at your site to more accurately quote an investment fee and email that information to you.
- If you decide to move forward, we send you an invoice, you pay the invoice online and we get started with the Workup.
- You book an appointment for our Zoom meeting via our convenient online scheduler.
- We meet over Zoom and then we email you the PDF report and a link to the Zoom recording by the next business day.